The Reality Of Reality Television Essay - 1985 Words

We do not normally question the types of reality television shows we like to watch. This is because over the years, reality television has dramatically increased therefore making it close to impossible to avoid this genre of television. Reality television has grown to be a part of America’s everyday norm and can always be found being talked about on the Internet, social media, magazines, etc. One of the first examples of reality television was in 1973 when â€Å"An American Family† first aired. The show was a twelve-hour document series about a couple and their five children living in Santa Barbra, California. The Loud Family lived in front of cameras for seven months, as viewers could not get enough of watching this family’s dramatic life unfold. (Revisit the Loud Family). As an immediate result of this new type of program, â€Å"An American Family† not only became one of the first reality television shows to air, but it also became one of the most contro versial and most talked about television shows in its era. Being the first show without a host, interviews, and almost no voice-over narration, â€Å"An American Family† quickly captivated America’s popularity as the show related to viewers reality. Viewers received an enjoyable pleasure coming from a television program that was able to illustrate the negative side of both an average and relatable family. Therefore, the corruptive moments in the Loud family’s life and America’s enjoyment for those moments began the passageway for what hasShow MoreRelatedThe Reality Of Reality Television936 Words   |  4 PagesThe reality show phenomenon Have you ever wondered what attracts millions of Americans each week to watch this cultural phenomenon know as reality television? It first started in 1948 when Allen Funt created a TV series called Candid Camera, this is the first known reality television show series. â€Å"Reality television episodes have increased up to 57% of all television shows that can be found on your TV guides† (Shocking). Big Brother was one of the first successful and most viewed reality televisionRead MoreThe Reality Of Reality Television882 Words   |  4 Pages What is it about these reality shows such as: Keeping Up with the Kardashians, Bad Girls Club, and The Real Housewives that we cannot stop watching? After watching reality shows like this, it leaves people craving the next episode of the next week. Reality television producers are exploiting people by giving the public a â€Å"sense† of reality but not the real version of it, but rather exploit people and use stereotypes to make money for entertainment. The specific points of this argumentRead MoreThe Reality of Reality Television1699 Words   |  7 PagesThe Reality of Reality Television Jacqueline Knudsen ENG122: English Composition II Jenna Fussell February 2, 2013 The Reality of Reality Television Have you ever set there watching your favorite reality television show and wondered what effects it could have on you, your family or your friends? Truth is most people do not think about the effects television shows can have before watching them or allowing their children to watch them. ThisRead MoreThe Reality Of Reality Television1499 Words   |  6 PagesAgainst Reality TV For close to a decade, the ethics behind the existence of reality TV have been questioned. While there are ardent viewers of reality TV, researchers and other scholars disapprove them, and claim that the world would have been in a better place. Reality TV shows, especially in America, are extremely profitable to media owners, and this has increased their popularity in the recent years. The main target audience for these shows are teenagers and women, who spend a lot of time discussingRead MoreThe Reality Of Reality Television927 Words   |  4 PagesBehind the Reality of Reality TV There are many different opinions when the subject of reality television is discussed. Although reality television shows are thought to be negative they really are just mindless entertainment. Many can argue that these shows are misleading and disturbing. On the other side of this, people merely use these shows for entertainment and allow people to forget about stress in their lives. The cause of these different opinions is a result of different age, gender, religionRead MoreThe Reality Of Reality Television1511 Words   |  7 PagesReality TV is defined as television programs in which real people are continuously filmed, designed to be entertaining rather than informative.(Dictionary) As we all know, in today s world we are presented with numerous Reality TV Show such as Keeping up With the Kardashians, Basket wives and The Real Housewives of Miami. These shows give a false message to their viewers of what is reality and what is purely entertainment. Many reality programs create an artificial environment for the show thatRead MoreThe Reality Of Reality Television991 Words   |  4 PagesWe see content on television every day either to see the news, watch a movie, series or any program we would like to watch. Television give us a different and visually perfect way of entertainment. Reality television is a genre of television which seems to be unscripted showing actions of â€Å"real life†. The viewer sees the reality shows for entertainment but neither the pressure, competitiveness nor loneliness that lives in imagines. To be real -time and people- admiration from viewers, thinking thatRead MoreThe Reality Of Reality Television Essay1287 Words   |  6 PagesReality television is now one of the most consumed television genres broadcasted to the general public. Reality television has become more about mindless watching and creating the most unrealistic environment possible, rather than creating a show for an important purpose. Today, shows like Beauty and the Geek, Big Brother, and every other reality show fit into this mold, but when viewed critically lessons appear. In the case of TV today, reality shows depict an altered reality because of the unrealisticRead MoreThe Reality Of Reality Television Essay1973 Words   |  8 PagesIntroduction Reality television has turned into a noteworthy piece of our way of life. The shows are described to be fun, engaging and acquaint society with new points of view. In the wake of a monotonous day at work, it s decent to return home and watch something careless on television, while unwinding. While the debate that violence in the media is making for a brutal culture has been made a million times, sometime recently, I am striving to make an alternate relationship. As we are aware, theRead MoreReality Television : Is It Reality?849 Words   |  4 PagesIs it Reality? Pop culture is popular culture that dominates a society at a point in time. Today, reality television is a part of the society’s popular culture (Johnson 289). The question is why? Reality television is a genre of television programming that focuses on members of the public living in conditions made by the creator, and displays how people are intended to behave in everyday life (Johnson 290). Reality television is debasing and should be strictly controlled, if not banned altogether

High Frequency Of Sexual Assaults On Campuses - 950 Words

I didn’t know â€Å"I didn’t know†¦Ã¢â‚¬  that is what all the students on campus say, when they are being forced into the back of a uniform vehicle. In college, there are many contributing factors to the high frequency of sexual assaults on campuses. Well of course they would not have known as they were most under the influence of drugs and/or alcohol. Another factor would be their living environment, and the societal norms. Drugs also lead to the occurrences of sexual assaults on college campuses. There are many drugs that people use, known as â€Å"date rape† drugs. Drugs such as Gamma Hydroxybutyric acid (GHB), Rohypnol, and Ketamine. GHB, also known as â€Å"Bedtime Scoop†, â€Å"Liquid Ecstasy†, or â€Å"Easy Lay†, are drugs made at the home, or in â€Å"street labs†. They have many effects such as loss of consciousness, seizers, nausea, dizziness, drowsiness, and possibly death. In addition drugs such as Rohypnol, commonly known as â€Å"Roofies†, â€Å"Trip-and-Fall†, or â€Å"Mind Erasers† are pills that dissolve in liquids. They cause people to become weak and confused, or even lose consciousness, so that they are unable to look after themselves. When drugged, people may have a loss memory of what happened while they were impaired. Lastly, Ketamine, also known as â€Å"Psychedelic Heroin†, â€Å"Special K†, â€Å"Kit Kat†, or â€Å"Super Acid† comes as a white powder, or as a liquid. When drugged, people may be aware of what is happening to them, but they are unable to move. It also causes memory loss. There are many innovations thatShow MoreRelatedTeaching A Child Respect And Self Control From A Young Age944 Words   |  4 Pagesaffect sexual assault rates, it is important to first note how much a role alcohol plays in the occurrence of sexual assault and the types of rapists currently profiled today, in addition to what victimization and revictimization mean. According to Abbey, Buck, Clinton, McAuslan, and Zawacki s research published in 2001, Alcohol and Sexual Assault, despite how often â€Å"alcohol consumption and sexual assault frequently co-occur, this phenomenon does not prove that alcohol use causes sexual assaultRead MoreHigh School And College Campuses947 Words   |  4 Pagesand punishment programs can be enforced in high school and college campuses to discourage and prevent: extensive use of alcohol to the point of alcohol poisoning potentially leading to the death of the individual(s), prevention of reckless sexual behavior, date rape and other sexual violence. By enforcing more and effective programs through means of education, prevention and punishment the frequency of these actions in high schools and college campuses will decrease substantially. Furthermore, allRead MoreStephen F. Austin Is Not High On The Crime Essay1514 Words   |  7 PagesStephen F. Austin is not high on the crime list compared to other univer sities, but it is not completely sound either. Last year, around the spring semester, there were several rumored cases of young women being beaten by an unidentified male. Due to these rumors many students did not feel safe walking around campus, especially at night. In the Crime Log for Stephen F. Austin there were a reported of twenty-four burglaries from 2013-2015, and four reported forcible assaults with three of them occurringRead MoreSexual Assault And Sexual Assaults2636 Words   |  11 PagesAbstract Sexual assaults are a crime, and can happen to a female or a male. In this paper I’m going to share my research of what is sexual assault, what are some causes of sexual assault, and most importantly what are some ways to prevent a sexual assault. Introduction â€Å"I felt his hands start to move down towards my shorts as if he was trying to unbutton them or pull them off. I was still crying at this point and felt so scared that I couldn t move† (Henneberger). This was written by a freshmanRead MoreThe Effects Of Sexual Harassment On Children1421 Words   |  6 Pagesschool or university staffs, students as well as the teaching assistants in the form of sexual assaults. In the Falconer report, the advisory committee held that around 4200 girls aged between 9 to 19 years of age has experienced sexual harassment (Yousaf Schmiede, 2016). It is of great concern that sexual harassment is widespread in the educational institutions worldwide. A considerable amount of illicit sexual advances have been also made by the administrators, educators, school staffs, visitorsRead MoreSexual Assault Has Been The People V. Turner861 Words   |  4 Pagesthe biggest topics that often dominates the news and blogosphere concerned the high frequency of assaults on college campuses around the country. In the place where many young adults begin to learn who they are and who they want to be while enjoying a comfortable freedom and safety among t heir peers discovered freedom and safety could not always be guaranteed. One of the most discussed topics surrounded sexual assault has been the People v. Turner. Brock Turner was an undergraduate student at StanfordRead MoreThe Effects Of Sexual Assaults On College Campuses2563 Words   |  11 PagesBrittany Hull Professor Nelson English 1B 19 May 2016 It’s on Us On college campuses across the nation, more sexual assaults have begun to surface, but only a few of these assaults get attention. Sexual assaults can be a very touchy subject meaning that a lot of people, friends and even college counselors or therapists advise the victims not to speak up about the incident. I believe that most of the time administration tries to protect the attacker rather than look out for the victim. BecauseRead MoreSexual Assault And Rape Should Be Acquitted Without Penalty Essay2238 Words   |  9 PagesYes Means Yes Sexual Assault has always been a topic in need of being addressed, yet it has not always been. In recent years, sexual assault has not necessarily become more prevalent, but more addressed by those who can make a difference in its frequency. Sexual assault began with a vague definition that placed very limited parameters on the actions of perpetrators. It was only considered rape when physical violence ensued, and only when said physical violence was proven in the court of law withRead MoreUnderage College Students And Binge Drinking Essay1680 Words   |  7 Pagescreated by these [underlying] conditions may generate one or more incidents. These incidents while stemming from a common source, may appear to be non-related (Eck and Spelman, 1987). Nationwide, the recurring problem amongst many if not all college campuses are to acknowledge the act of binge drinking, the consumption of five to four drinks in a row itself as a significant precursor to criminal behavior or victimization (Wechsler, Lee, Kuo, Lee, 2000a).Alongside the identified limit, Wechsler et alRead MoreBinge Drinking4668 Words   |  19 Pagesa problem that has continued to have a toll on the lives of college students despite efforts by the government and school administrators to curb the trend. Many studies have been conducted to reveal the facts behind binge drinking in colleges and campuses. It is clear that for the problem of binge drinking in colleges to be resolved, it must all start by understanding the factors that influence college students to engage in this behaviour and the impacts that binge drinking have had on the lives of

Angle of Repose †Summary Free Essays

Jordan Pye 8-12-11 Angle of Repose Written by Wallace Stegner, Angle of Repose won the Pulitzer Prize in 1972. Based on the letters written by Mary Hallcock Foote, the inspiration to Stengner’s character, Susan Ward, Stegner writes about a man, Lyman Ward, who has developed a bone crippling disease and has become dependent on others to assist him on his mission to discover his grandmother’s journey to Grass Valley. To accomplish this, Lyman went through a vast amount of letters and placed them in order of occurrence. We will write a custom essay sample on Angle of Repose – Summary or any similar topic only for you Order Now His grandmother, Susan Burling Ward, had embarked on a journey of a lifetime with, her husband, Oliver Ward; on which they encountered many new hardships as they pioneered the West. Like many great quests, it leads him unfathomably into the murky shadows of his own life. Although people are not perfect and may face difficult circumstances in life, the noble character traits of Oliver and Susan enabled them to overcome their adversities. Born and raised in New York, Susan was well educated, a fine writer, and a good painter. On the other hand, Oliver was stalwart, gifted, stoic, but most importantly, was worthy as a husband and provider. Leaving New York to pioneer the New Frontier, Susan was hoping that they would someday return as successes to reunite with her old friends. Beginning their journey in New Almaden, Oliver successfully acquired a job as a mine engineer. Also, Susan was getting a chance to be a writer for Scribner’s magazine. Lyman tells it was a time of true happiness. When an incident occurred between a fellow employee, Tregoning, and their boss, Mr. Kendall, Oliver was asked to perform a job that went against his principles and thus quit. Although he quit, Susan was delighted that he left his job than to keep it and do something immoral. While Oliver was out of work, Susan offered to use her freelance earnings to support them while he searched for a job. Refusing, he sent her to stay with friends in Santa Cruz while he looked for employment in San Diego. Susan and Oliver displayed admirable traits in New Almaden even though it meant that harder times were to follow. Next, when Oliver and Susan moved to Leadville, Oliver informed Susan that he would be gone a great deal of the time at the mine. Trying to be strong, she countered and said that she had book illustrations to keep her busy. Shortly after arriving, she met Frank Sergeant, Oliver’s assistant, and was impressed by his excellent looks, and wanted to draw him. As she tried to adjust to life in Leadville, she was coddled by Frank Sergeant, who went to her house every morning to build her a fire, chop and carry wood, burn her trash, run errands for her, and take her horseback riding. At the beginning of Book 5, Michoacan, Lyman revealed why he wrote about his grandparents. He explained how his mother died when he was two and how his father was â€Å"a silent and difficult man,† therefore, he was raised by his grandparnets. Ward recalled a time when he had to write a report on Mexico for an assignment, and his grandmother, Susan, told of her time in Michoacan. She greatly preferred it, because of its history and culture, to any of the mining camps. It was apparent to Oliver that he had given his wife an enjoyable experience. Lastly, although Oliver and Susan were similar in many ways, they had many differences as well. In an illustrative incident, Oliver was in town really late one night trying to discuss a project with a group of potential investors. When they refused his offer, he became drunk. Not knowing where he was, Susan ventured out to look for him. Upon finding him, she was concerned about helping him, not realizing that he was drunk. Finally figuring he was drunk, she became incredibly upset with him and with the news that he had failed to obtain investors, Susan demanded Oliver to sleep outside. When Lyman and his assistant, Shelly, came to this part, Lyman related the departure of his wife, Ellen, to when Susan took the children to Vancouver Island. During the same time, Oliver led a survey party to Jackson Hole, Wyoming. As a result, Lyman felt similar pain to Susan after Oliver left. An additional crisis that they faced in Mesa was because Oliver was so busy with the canal, he left important paper work about property to one Mr. Burns and consequently, he lost the property. Although irate at first, the two of them surmounted the mistake and moved on. Both, Susan and Oliver, had different ways of handling their adversities, but in the end, they always forgave each other. The metaphor angle of repose means it is the slope at which dirt stops sliding downhill and stays put. An example of the metaphor was Oliver Ward digging trenches†¦ first as a mining engineer, then as an irrigation engineer, and the dirt kept on falling back into the trench, making his work that much harder. Finally, he found a way to work without having the dirt back fall on top of him. When Lyman Ward was at Zodiac Cottage, he hoped to be able to relate the pieces of his life together the same way his grandparents did- meeting the challenges of the present by making something new out of the substance of their old lives. The story of Susan Burling Ward was really the story of her marriage and her life as a frontier/mining wife who faced hardship after hardship, disappointment after disappointment as her husband struggled to make a living in a rough, competitive world without compromising his integrity. Even though Oliver and Susan Ward had many differences, in times of misfortune, they put their differences aside and worked together. How to cite Angle of Repose – Summary, Papers

Giving Full Efforts Organizational Duties †Myassignmenthelp.Com

Question: Discuss About The Giving Full Efforts Organizational Duties? Answer: Introducation The managers should be self-aware of their strengths and weakness so that they are able to manage their team as well as organization in a better way. The managers need to observe their surroundings and be able to analyze the elements (Dyer, 2006). It is important to be introspective about oneself so that the managers are able to perform better decision making. They would also be able to do better decision making if they are aware of their individual qualities and behavioral attributes (Epstein, 2017). The managers would also be able to better handle their team if they are aware of themselves as well as their key strengths. This would lead to greater team productivity, which would help in meeting organizational goals. I should engage in self-reflection about myself. My strengths include that I am a good communicator and I am able to work in a team. I am able to manage the people working in a team and I have good leadership attributes. I work in a team by involving all my team members so that the organizational goals are achieved. My values include that I am honest, ethical, hardworking and I never cheat people. I belong to the middle level of management and I am able to work towards corporate citizenship. I can contribute by giving full efforts to my organizational duties. References Dyer, L. (2006). Critical Thinking for Business Students, 2e. Captus Press. Epstein, R. M. (2017). Mindful Practitioners, Mindful Teams, and Mindful Organizations: Attending to the Core Tasks of Medicine. InDistracted Doctoring(pp. 229-243). Springer, Cham.

Melbourne Football Club

Introduction and current marketing situation Background Melbourne Football Club (MFC/ The Demons) is in dire need of a reinvention. Public support is dwindling after mediocre performances in 2012 and 2013. The past football season has been particularly devastating after the team started by losing its first ten matches. The Demons ended the season at the second last position in 2013.Advertising We will write a custom report sample on Melbourne Football Club specifically for you for only $16.05 $11/page Learn More These poor performances elicited dramatic reactions from fans and opponents alike. In some instances, MFC was booed out of the stadium by its own members. In fact, internet blogs were buzzing with calls for resignation of top officials, coaches, players or redesigns of the entire team. The organisation responded by sucking its coach in the middle of the season and getting an interim one. However, this action did not seem to overturn the Demonsâ⠂¬â„¢ poor fortunes. Now, morale is at an all-time low within the team. Members and supporters of the players want to see an overhaul of the operation and management of the Club. Some of the loyal fans have left the team because they see no hope for the future. There is no shortage of strategies and possibilities that MFC can use to get back on its feet. In the past, the organisation has always relied on media reports to inform the public about their strategies. This has put them in a position where they cannot control what is being said and how it is reported. Some of these media reports have been less than flattering as they already have a bias against MFC. What the club needs is a report about the reengineering of the institution from their side, conveying their own point of view. Rationale The Demons need to rebuild their brand by making changes to the club and marketing these changes to the public. It is likely that this may increase support from former supporters who felt disa ppointed by the team’s performance and left the club. The goal of this marketing campaign is to restore membership to its original peak numbers. Melbourne Football Club has historically enjoyed a lot of support from people who have been with it for a long time. However, the club’s poor choices have caused a lot of attrition thus leading to diminishing memberships. It is necessary to get back these individuals who had seen the potential of the club and the advantages that it has over others. Getting back former supporters is much easier than reaching out to new consumers at a time like this. Few reasons exist to lure members back, so a marketing campaign is the only way that the club can achieve this feat. By showing its rebuilding efforts, MFC can prove to supporters that there is hope. This may ignite old passions over the team and thus lead to membership restoration.Advertising Looking for report on business economics? Let's see if we can help you! Get your fir st paper with 15% OFF Learn More Scope of the plan This marketing campaign is a combination of strategy and promotion. It will revolve around the rebuilding efforts of the organisation. All the changes made during the preparation for the next season will be documented, announced and distributed to media houses around the country. It will thus involve sending to potential members and current members information about new developments in the club. In order to achieve this, the company will start by looking at its records in the peak year of 2011, where its membership base was at its highest. It will then establish a database that contains names of those who defected from the club since that time. The organisation will then send them video updates and information about strategic or operational alterations. It will give the consumers offers on DVDs and inform them about how to renew their membership. The plan also involves working with current members of the team to solidify th eir support. This will be achieved through social media and the company website. They will have access to promotional videos on these strategic changes and opportunities to purchase DVDs. The DVDs will contain 2013 season highlights for the Demons. It will remind members that they have a reason to support the team and should thus stay with MFC. A total of AUD 22,000 will be needed for this entire campaign. Analysis and SWOT Porter’s five forces One can argue that supplier power is moderate. First, clubs can switch from supplier to supplier at relatively low costs. Therefore, more power lies in the hands of Melbourne Football Club with regard to this parameter. Volume matters a great deal to suppliers who prefer to have huge concessions. Most clubs can offer such orders but they are only eighteen in number. On the other hand, it is difficult to substitute inputs for most sporting memorabilia or merchandising products. Therefore, this gives suppliers a slight reprieve from domi nation by clubs. Several barriers to entry exist within the Australian Rules Football industry. First, a club’s success will depend on the strength of its brand. It takes decades to build a strong reputation, so new entrants may not find it easy to compete. Likewise, because it is also difficult to change a club by either merging or selling oneself to another one, then new entrants may be discouraged from entering the market. Furthermore, one must invest a substantial amount of capital to start a club. It will require a lot of financial commitment from the owners to keep the institution running. This is a great deterrent to potential entrants. Nonetheless, some players may be attracted to the relatively high economies of scale that exist within the company.Advertising We will write a custom report sample on Melbourne Football Club specifically for you for only $16.05 $11/page Learn More The threat of substitutes is something worth considering wit hin this industry. It is easy to switch to other types of sports like Rugby and cricket. These three games have been competing against each other for a relatively long time. Nonetheless, some consumers are die-hard Australian Rules football fans so they are not likely to substitute the game for another. Increased sponsorships and marketing campaigns for the top three games could threaten the exclusivity of Australian Football (Morgan 2012). Clubs in the industry have a high degree of rivalry. This has emanated from the very low levels of industry growth as well as the relatively low product differentials offered by most clubs. It is always easier to enjoy market domination when an industry is growing. When it reaches and surpasses its peak, then players must struggle to differentiate themselves. Nonetheless, one may argue that the high brand identity that most teams enjoy prevents fans or members from leaving them at will. Furthermore, the diversity of each of the clubs makes each c lub unique in its own way. Most individuals choose to remain loyal to a team owing to their geographical and family background. This moderates the degree of competition to a certain extent. It is the relative degree of rivalry between clubs that sometimes leads to cases of misconduct. Some instances of doping have been reported as well as match fixing or ‘tanking’. This unethical behaviour often comes about when teams are under excessive pressure to perform. Such is the case with Australian Rules football clubs. The organisation under discussion – MFC – was recently questioned for its role in match fixing. It was accused of deliberately playing poorly in order to ensure priority picks in the next seasons. Investigations revealed that the club had not done this knowingly but that its administrators had alluded to the importance of getting priority picks. As such, MFC had to pay fines for engaging in the same. This tarnished its name and put into question th e feasibility of the brand in the future (Browne 2013). One can state that an average level of buyer power prevails in the Australian Rules football industry as factors that increase buyer power are equally neutralised by those that reduce it. For instance, since brand identity and loyalty is quite strong, individuals find it difficult to simply leave a club. On the other hand, they are well informed and demand for more effort from their clubs.Advertising Looking for report on business economics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Many buyers are not sensitive to price and will be willing to pay slightly more for their team’s products. In this regard, product differentiation mitigates buyer power substantially. Buyers have a series of options from where they can select their dose of sporting action, so this increases their bargaining power. The number of buyers that exist in the country for Australian Football is relatively high, and this minimises their influence as it gives the few sporting suppliers a greater say. Overview of current product and service Melbourne Football Club is one of the eighteen clubs managed by the national Australian rules football body – the AFL (Australian Football League). This organisation offers members an opportunity to enjoy watching their favourite players competing in live matches. For this service, individuals have to pay for tickets on match day. The organisation has also entered into partnerships with broadcasting houses such that their matches can be aired live across the nation. It also works within the media industry to furnish consumers with adequate information about the club. Sometimes this may occur through the internet or even manually. The club, like many other sporting organisations, offers merchandising services. One can purchase DVDs, t-shirts and wall papers that relate to the institution. They also use technology to access their fans. There are mobile phone alerts, pictures and other applications that users may purchase from MFC. The company allows individuals to purchase membership for the team so as to enjoy certain privileges of belonging to the team. This club woks hand in hand with corporate and private sponsors to manage and develop the game. They also do auctions of their memorabilia (Ken 1995). Since Melbourne Football Club falls under the AFL, they have come to depend on support from the latter entity. In situations where the company is in serious debt or requires support to stay afloat, then the national governi ng body may step in to support them. However, such a relationship is contingent upon the club’s ability to follow the AFL’s conditions. Therefore, financial independence is critical to success in Australian Rules football, especially for Melbourne Football Club. Competitor analysis Currently, all the teams in Australia Football may be regarded as competitive rivals for MFC. As of September 2013, the organisation was ranked 17th out of 18 in the Australian Football League. This was an all time low that the club had reached since the turn of the century. In the previous year, the company was position 16 – a spot that it had held twice in 2008 and 2009. Clearly, the club has been suffering from a losing streak that is not just costing the company its huge fan base, but could also push it into oblivion. Calls for the disbandment and relocation of MFC have been rife throughout the 2013 football season (Adam 2013). Therefore, this organisation is in dire need of a res tructure if it hopes to remain relevant in Australian Rules Football today. Competition for the organisation stems from all corners. First, it comes from individuals from Melbourne. Part of the reason why the club has enjoyed such huge and strong patronage is its geographical location. However, other clubs that exist in the same region like North Melbourne, Richmond, St. Kilda and Western Bulldogs could play the same role. Their performance is more impressive than Melbourne Football Club and this could exert a huge strain on the team. Melbourne also takes pride in the fact that it is one of the founding organisations in the sport. Clubs like Essendon and Carlton could also boast of this trait thus making them a force to reckon with in the future. They have been in existence since 1897 and participated in the premiership season just like MFC did (Borland and McDonald 2004). In essence, the club has lost to almost all clubs in the competition. In 2011, it lost to Hawthorn, Geelong, an d others. During the next year, MFC lost to nine teams. In 2013, it hit an all-time low when it lost to Port Adelaide, Gold Coast Suns, Greater Western Sydney and several others. This is indicative of the mediocrity that the team has displayed over this last season. Some sports critics claim that the level of play for the club has deteriorated to such an extreme level that the team does not deserve to participate in professional competition. Other clubs like Port Adelaide did relatively poorly in competitions over the past few years. However, their administrators dealt with the problem by changing their sponsors, increasing their membership base as well as finding a new president and coach. In essence, this club reinvented itself, and has shown dramatic improvements over the 2013 football seasons. Therefore, a team such as this one is a force to reckon with for a club like MFC. Currently, MFC’s rivals are all the low ranked teams in the competition. The team now focuses on be ating the bottom five clubs and will then work its way upwards in subsequent years. SWOT table Strengths A strong brand identity across the country Loyal supporters who stuck with the team in 2013 Renowned players that have demonstrated their prowess in the past Eliminated ineffective coaches and staff Garnered financial support from the AFL Weaknesses Has been on a losing streak for almost a decade, with the worst performance in 2013 Team members lack morale and seem to be under exploiting their potential Poor financial management Loss of support from typical members Accused of match-fixing (tanking) Damaged brand name Few coaches and players want to join MFC Opportunities New coaches and administrators could fill the vacuum in the club Their losses could be used as the starting point for a turnaround Marketing these rebuilding efforts could trigger support from former members Retired Australian football players with high fitness levels can rejoin the team Threats Co ntinued losses could result in even lower levels of support The AFL could call for the disbandment of the club or a merger with another team Members could permamnently switch to other Melbourne-based teams Managerial and administrative changes might not garner public support Objectives The key objective of this marketing plan is to increase the membership base of the club from 33, 177 to 37,000. The Club’s highest membership base is 36,937. Therefore, this new target is just 63 members shy of the 2011 figures. In order to achieve this, the organisation needs to meet these specific objectives Establish the number of former members that have defected from the club Furnish both new and old members about new changes in the club’s management within the next year Sell sporting merchandise (DVDs ) to inspire former members to rejoin the club. Marketing strategy This marketing plan will target the former defectors of MFC. It will also seek to solidify support from the c ore club supporters who are still with the team. Since the group performed poorly in 2013, there is the danger that some of the existing members may choose to defect to another club. Therefore, the organisation ought to encourage or continue supporting the team. A database already exists on the current and former members of the institution. This target market was chosen because of the special circumstances under which Melbourne Football Club is operating. They are at an all-time low with regard to performance and would find it particularly difficult to recruit new members. Usually, Australian Football clubs experience surges in memberships when they are doing well. However, when the results are dismal, then the opposite is true. It would be unrealistic to increase membership during such an implosion. Nonetheless, when persons who have pulled out learn that the club that they supported before is doing a lot to revamp its image, then they could come back. The main aim of this campaign is to create a relationship with the consumers within the marketplace. MFC will establish a link with the former members of the club by a series of personal relationships strategies. Since the organisation already has their contact details, it will use these to regularly update them about new developments in the team. For instance, when it changes its players, it will give these target audience a chance to access the information accordingly. Further, it will also sell to them merchandise at exclusive prices for which other interested parties would have to pay substantially. P’s of sport marketing Product The product under sale in this plan is the rebuilding of the club (Beech and Chadwick 2004). MFC will sell these efforts through media channels as well as personal contacts. It is hoped that customers will associate these efforts with potential improvements on the field during the next season. Potential customers will demonstrate their commitment by renewing their membership after the marketing campaign. Additionally, the marketing plan will also be selling some sports merchandise that highlights the potential and actual achievements of the club. There will be DVDs that contain season highlights in 2013. Although these highlights will be few and far between, they will remind former players about the stars that exist in the team. They are also likely to elicit a feeling of pride and nostalgia. These DVDs will be available to the target audience at a bonus price. Former members will also get short videos on some of the changes that have taken place within the club. Price Since the club will be selling something intangible, like their rebranding efforts, then this is best associated with the brand name. Membership prices will still remain at the same price as 2013. Individuals will need to see something predictable when they come back to the team, and finding the same prices as before will encourage them to join. The DVDs will be available to these indivi duals at a reduced price of AUD 10. They will be informed about this exclusive price in order to ensure their participation. Distribution Membership can be purchased online as had been previously done. Since several MFC fans are digitized, this will be an effective way of getting to them. Additionally, they can buy the DVDs using the same platform. The material will be shipped to them upon purchasing it. The DVDs will also be available in the company’s premises. Promotion This will form the bulk of the marketing plan. Most of the information concerning the new developments in the team will be sent directly to the former members of the club. Their contact details will be obtained through the company website. Thereafter, they will learn about these changes through short videos that document the club’s journey. They will get emails concerning the efforts that the organisation is putting in restoring its name. Furthermore, they will be regularly updated, via email, on upco ming events in the team. Information about the DVDs containing the season highlights will also be sent to these individuals. Personal relationship marketing will be the key driver behind success of the club. Aside from email contacts, the rebuilding efforts will also be marketed through traditional media. The club will take a proactive stance by approaching the leading sports brands in the organisation and furnishing them with information about some of the changes they have made. It will not wait for sports journalists to pay them a visit. Instead, the club will take the opportunity to control the public’s perception of it through its own initiatives. The team will work with radio, television and sports magazines to update them on their progress. If MFC sends away players and hires new ones, it will give its angle on this and explain it thoroughly to news outlets before they approach the institution. This will help to give their perspective on the developments in the company. Perhaps one of the most effective channels of conducting relationship marketing is social media. The club will increase its engagement with the public on social media. It will respond to questions that individuals have on a regular basis and also furnish them with new updates about the club. Social media will contain links that direct visitors to the company websites. Here, they will find teasers or short clips on videos that they can find on the same. They will also learn about how they can get the documentaries from the organisation. The idea is to increase the number of updates on social media so as to match members’ need for more news. Some of the ways in which the company will work on boosting its social media strategy is by making the page more colourful. It needs to show people how motivated the company is to become better. Individuals also get access to training sessions and other team efforts that the company is doing through this page. Every person who likes the pa ge will be given information on these changes. Additionally, some of the promotional merchandise will be available to those who use the platform. Action Progress The current plan will last for a period of six months. The idea is to get people to support the team independent of their performance outside the pitch. The campaign will start on the 12th of September 2013 and end on the 12th of March 2014. All members of the team will be involved in the process. However, a greater emphasis will be given to the marketing team. In the first week of the marketing campaign, the organisation will establish the names, contacts and location of the people who defected from the club. It will thus use this as a starting point. IT personnel within the company will be responsible for this parameter. As stated earlier, the success of the marketing campaign is contingent upon the type of strategy adopted by the company. It is necessary for all the concerned stakeholders to start working on a rebuilding program. People who will be involved include the board, which will make decisions on who their president and senior leaders will be. The senior executives will also be responsible for the dramatic changes that will form the core of all marketing communications. There is no schedule for these individuals as they will commence their activities at the beginning and end them in March 2014. After the first week of determining who the defecting members are, the marketing team will select a media team to create a series of videos or documentaries that will contain all the latest happenings in the club. The fist video will be created on the 25th of September and the media team will continue releasing such videos on a bi-weekly basis. At this point, the marketing team will step in order to determine where to distribute or sell the material. They will work simultaneously with IT professionals in order to upload it on the company website. Marketers will mail them to all the identified defecto rs. They will ensure that individuals give them permission to communicate with them in order to minimise privacy infringement. One month after the commencement of the campaign; that is on the 12th of October, the media team will compile MFC highlights from the latest seasons. This process will involve examining footages of all the matches and showing instances where the club took control of the game. Sometimes this may involve matches that the team lost, but those moments will still be worthwhile. Information about the availability and sale of this product will be available on the company website, email and social networks on the next day, after the release of the product. This will also be the responsibility of the marketing team. As other events unfold, the media team will keep compiling these highlights and placing them on the selected platforms. Media communications between MFC and traditional media outlets like radio and television will also be covered by the organisation. Thes e communications will depend on the degree of change in the company. As soon as they take place, the media team will make a report on the same through a video as well as through written formats. They will then edit this information within a day in order to portray the organisation in a positive light. All the material will be sent to television and radio companies simultaneously. Four radio and television stations will be involved. Budget Items Cost (A$) IT management of information 1,500 DVD compilation and making copies 5,000 Video documentary 2,500 Television 10,000 Radio 3,000 22,000 Measurement The key objective of the marketing campaign is to increase the membership base to 37, 000. If the organisation will be able to reach this level, then the marketing campaign will have succeeded. However, one must note that it is not always possible to reach target levels. Therefore, the organisation must be open to falling short in this area. It will allow for a shortfa ll margin of 10%. Additionally, the company will measure the success of its campaign by the number of responses it obtains from social media. Since one cannot measure the number of people who intend to leave but chose not to, a good indicator of success would be the feedback obtained from people. If the number positive responses from existing members increase, even by a small level, then the campaign will have succeeded. References Adam, P 2013, Every day is like a Sunday, http://mfcdemonblog.blogspot.com/2013/09/the-call-of-void.html Beech, J and Chadwick, S 2004, The business of sport management, Prentice Hall, London. Borland, J and McDonald, R 2004, Professional sports competitions in Australia, Praeger, Westport, Connecticut. Browne, A 2013, From priority picks to claims of ‘tanking’, how it got to this, https://www.afl.com.au/news/2013-02-19/how-it-got-to-this Ken, P 1995, The complete guide to Australian Football, Pan Macmillan, Victoria. Morgan R 2012, Cricket a nd AFL dominate sports watched on TV. Web. This report on Melbourne Football Club was written and submitted by user Zayden Tyson to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

James Baldwin essays

James Baldwin essays James Baldwin was born in Harlem on August 2, 1924. His name at birth was James Arthur Jones. Baldwin never knew his father; his mother, who was originally from Maryland, was named Emma Burdis Jones. In 1927, she married David Baldwin, a Baptist preacher and factory worker from New Orleans with a twelve-year-old son, and thus the future writer received the last name that he was to make famous. Together the couple went on to have six children of their own, three sons and three daughters, the last of which was born on the same day that David Baldwin died, July 29, 1943. In 1935, James entered Frederick Douglass Junior High School, where he wrote for and helped to edit the school magazine. From 1938 until his graduation in 1942, Baldwin attended De Witt Clinton High School in the Bronx. He had a religious experience in 1938, and for the next three years was a boy preacher at Fireside Pentecostal Assembly, a phase of his life that ended at the time of his high-school graduation. For the next several years, he worked at a variety of jobs, including waiting tables in Greenwich Village, where he had moved to further his artistic ambitions. In 1944, he met Richard Wright, author of the novel Native Son and the soon-to-be-published autobiography Black Boy, who encouraged his literary ambitions and recommended hi to his own publisher. Write allowed Baldwin the financial freedom he needed to concentrate solely on his writing. In 1948 Baldwin moved to Paris where he joined a group of black writers and artists that included Chester Himes, Richard Wright and Ollie Harrington. His first novel, Go Tell It on the Mountain in 1953, concerned a young boy coming to terms with the religious beliefs of his father. His second novel, Giovanni's Room in 1956, is an account of an American living in Paris. In 1957 Baldwin return to the United States where he became involved in the struggle for civil rights. Baldwin quickly discovered that social con...

Viruses and Worms Research Paper Example | Topics and Well Written Essays - 2250 words

Viruses and Worms - Research Paper Example This research paper aims to present a detailed overview of computer viruses and worms, that are present in today's era of computer and communication technology. The major difference between a virus and a worm is that a virus needs a user to execute it on a computer which activates it to offer damages and troubles, whereas a computer worm distributes as well as brings about a lot of harm without any involvement of a person. We usually have to perform a task, such as opening an email attachment to infect a computer system. In this report the researcher have presented a deep analysis of computer viruses and computer worms at the present age of technology. Progressively, it is observed that computer viruses and worms are turning out to be more widespread. The modern technology and programming techniques have massively helped computer programmers and hackers to write malicious code to bring devastation to computer system. In this report the researcher also have presented types of viruses and worms, techniques of dispersion, their potential harm to the computer, possible protection techniques and afterward methods of removal of computer viruses and worms. With the passage of time we are expected to have deep knowledge of computer viruses and worms and their potential influences on computer technology. In conclusion, the researcher hopes that this research will facilitate effectively in gaining knowledge of computer viruses and worms and their potential impact in the field of computing.

Assay Essay Example | Topics and Well Written Essays - 500 words

Assay - Essay Example None of the nearby shops duplicate any of the services being provided by the pharmacy; it is the only pharmacy in the area and the next pharmacy is located in the next suburb. The Campbell Medical Centre and Campbell Nursing Home complement the services provided by the pharmacy. The nearest public toilet is located in the building where the Campbell Pharmacy is located. The pharmacy is located near the bus stop and taxi ranks making it very convenient for customers and employees to access. A reasonably-sized car park is located in Blaemy Street, which is the main street in Campbell suburban. The Justice of the Peace in the area is also our pharmacist and therefore a very popular and well-respected man in the community. I have chosen this pharmacy because it is very convenient and offers many advantages for learning. From a customer’s perspective, I was able to assess that the pharmacy’s services and conclude that the pharmacy is able to provide a wide-range of retail services like postal services, gift glass wear, and photocopying services; and retail products like skin and hair products. The pharmacy is also able to offer professional health services through its pharmacists and pharmacy assistants. These services are mostly related to medicine intake and health maintenance advice. The pharmacy is able to provide health related products through its first aid program and weight loss promotion program. It is also able to cater to diabetics through its blood-sugar control and blood-sugar testing program. The overall message that I got from the pharmacy in terms of the services and products it offers is that the pharmacy is available and eager to care not just for the customers who are sick, but also for those who seek to maintain their health. The pharmacy also seeks to provide the c ustomers with other services that they need in order to stay

The Interrelationships between Languages and Cultures with Reference Essay

The Interrelationships between Languages and Cultures with Reference to Theory and Policy - Essay Example Visual images such as the pictures in the flashcards also bring life experience and background knowledge to what is being viewed. Nowadays, using flashcards to teach language is not recommended because research shows that actual experience with real objects and activities promote language learning better. However, in my time, my mother did not know any better, but I believe it worked for me. In my time, the English language was formally introduced to Chinese children in the intermediate grades. It was taught with a phonetic approach of learning the alphabet first, its symbol and sound and eventually, its grammar. I felt not much connection to the English language at that time. It was only taught by rote but not practiced enough for verbal expression. Besides, it is a far cry from how young children learn language today, with hands-on, interesting and engaging activities. If in my time, it was taught that way, then, I believe I would have learned the English language better and at a f aster rate. Bishop-Glynn (1999) cites the study of Wong-Filmore (1991) which finds that language differences between the home and school depends on the dominant language used. The language dominant in the wider society is usually maintained. In my case, Chinese language prevailed over English in our society, so English did not create a strong impression on me then. Still, Baker (2006) contends that evidence supports that there are cognitive and performance advantages in being bilingual over being monolingual. Cummins (1986) mentioned the BICS or the Basic Interpersonal Communicative Skills and the CALP or the Cognitive Academic Language Proficiency as two tools in second language learning. Baker (2006) explained that students engage in BICS when they communicate with contextual supports and props such as face-to face â€Å"context embedded† situations where they read the other person’s non-verbal gestures, hand movements and sounds to support verbal communication. On t he other hand, CALP happens in â€Å"context reduced† situations requiring higher order thinking skills such as analysis, synthesis or evaluation. This is usually encountered in more academic learning and communication where language is â€Å"disembedded† (Baker, 2006). On hindsight, I realize that while I was learning English, I was experiencing BICS and CALP as my classmates and I struggled to teach each other how to communicate in a foreign language not only with our speech but also our bodies. In school, we were taught the more formal Chinese language, Mandarin. However, at home, I spoke our dialect. So at that particular time in my life, I was speaking 3 languages! It reflected the culture I belonged to because we were a traditional Chinese family trying to adjust to modern changes and language is one aspect of the progress we were heading to. Makin, Campbell & Diaz (1995) discussed additive and subtractive bilingualism. One issue in second language acquisition is its effect on the first language of the individual. The immense concentration necessary to learn a second language may create a negative impact on the first language. This is known as Subtractive bilingualism. When a child becomes fluent in a second language due to immersion in that language, there is a strong tendency to forget the first language, causing disruptions in communication with family members who only know the first language. That was not the case with me since I continued speaking Chinese at home. There was no risk of

Traditional Adventure Stories in the Modern World

Traditional Adventure Stories in the Modern World This essay will critically examine the question What is the place of adventure stories such as Treasure Island in the modern childs world. This essay aims to discuss about the literature of adventures stories and how it could impact childrens life. ?   This essay will discuss the ideology of modern childs fiction and the boundary between the imaginary and real life of children Treasure Island is a captivating tale about complexities of good and evil, adventures at sea and pirates. Treasure Island is written story for boys in which girls are mainly absent. As Stevenson novel combines a familiar search plan structure and as young male hero. This enables to explore a cabin boys identification from being a young innocent boy to an absence of females and family which enabled him to grow with emphasis on independence , physical strength and bravery. Peter Huntdemonstrate that Treasure Island contain a form of social control , As this adventure story shows the desired control of the author and   the ethic of this aspect of childrens fiction conviction that the English were the best race in the world as this may have contributed to the causes of the first world war. As Peter argued that childrens writes must carefully consider the effect their stories have on young readers. I believe that Treasure Island is modern childrens book especially written for younger boys , in which it is purely obvious that girls are not every bit as adventurous as boy that clearly shows the ideologies concerning gender construction.   However adventure stories convey themes of voyages, danger and terror were aimed at boys and men. Such books have been recognised as forms of social control and ways of impact and creating a constructed masculine and feminine identity and cultural norms as well as upgrade ideals of how society should be agreed. Treasure Island deals with survival as ones life from pirates as the environment which makes the innocent cabin boy to become mature throughout his adventure journey. This will impact and teach children the ideas on how to survive on ones own instinct and training. Martin Green describes Treasure Island as deeply the fantasy of men-being-boys, it also describes the fantasy of how boys turn out to be men but as this identification takes place is not morally fantasy but rather divided and marked by class. Stevenson suggests that the purpose of romance is to allow one to escape creatively into a fictive regeneration of the world of his boyhood fantasies, and Treasure Island demonstrates this purpose as the novel call the attention of the children that appeals to their imagination and adventurous side of life. The most remarkable feature of the novel is its insistence on the continuity and similarity of boyish and adult experience, on the submergence of adult moral perspective in a boys point of view. Doyne Farmer defines Adventure fiction is the form of literature most directly connected to storytelling, an art form Adventures fiction has a huge impact of childrens life ethics as well as social morals. The modern childrens adventure novel sometimes deals with controversial issues like terrorism. Jacqueline Rose claims that innocent is not propert of childhood but a portion of adult desire as she explains Peter pan novel contains full of adventures, romance and fiction. She also portrays that adult who publish childrens books are nearly always conscious of conveying morals and values to their young audience, who want to ensure that those morals and values are culturally acceptable. The story start and ends as recollection he modern childrens adventure novel sometimes deals with controversial issues like terrorism we can, perhaps, make pragmatic guesses about what a child can understand, or what is irrelevant to the child and might thus be ignored but these are only guesses. And if one is prepared simply to believe that books do not have the potential to pass on subliminal messages, then why are we as a culture so concerned with the infl uence of advertising or propaganda on the young? Is it because with childrens literature we are dealing with stories, and that stories are, by defi nition, fi ction, untrue and therefore not infl uential? Surely not, when we acknowledge that stories are so powerful throughout the culture. On top of that is the whole question of literacy and understanding. How we measure who understands what is endlessly diffi cult: as Michael Benton, a distinguished educationalist, has observed: There are †¦ few of us who have not felt unnerved at some time by the fact that when children read stories there is no observable outcome †¦ The story has happened inside th e childs head (in Fox, 1983: 19). The awesome complexity of how children learn to read, and then how they negotiate longer texts denotation, connotation, genre, intertextual meanings and all the rest should make us extremely careful about applying the curious formulae that occur so often in literary criticism: the reader sees, we see, and so on (or the equivalent phrases of childrens-book reviewing: children will like, girls will love). The most common, and commonly unchallenged, oddity about all literary criticism is the assumption that all readers will read the same thing from a text: the same images, the same emotions, the same allusions. This is diffi cult enough to imagine among adults even of the same class and same generation in the same country: to imagine that it is possible with inexperienced readers is absurd. If we are engaging with   texts for children we need to see that our motivation does not entitle us to make assumptions about what any reader but ourselves perc eives presented in the novel call the attention of the kids that appeals to their imagination and adventurous side of life The main message of the novel is: the ethics and morality, the values of good and evil are intrinsically ambiguous, so that in the end all choices are to be taken individually as personal acts of assuming ones responsibility in life, towards all others who surround us. So, this novel has everything to be successful between the young and teenagers for the next generations, as it is an up to date novel, that will always serve as an escape from these childrens reality The boundary between the imaginary and the real in the lives of children and the uncertainties openness surrounding both make children especially capable of being moved by stories which give form to the experience of their inner world. When children read fiction they are exposed to the beliefs which inform and structure their society. The books encourage child readers to internalise particular ways of seeing the world and help shape their development as individuals. Although this process forms a key part of their education, it remains largely invisible. As well as a story, fictions impart a significance to readers often without revealing its presence or ground and therefore have considerable potential to socialize their audience. John Stephens analyses this process and shows how fictions can work to constrain or liberate audience responses. He explores picture books as well as historical, realistic and fantastic fictions to show how both a character within the narrative and the implied reader are positioned within ideology. The author considers areas of ideology not previously examined and offers new perspectives on realism and fantasy. The book will be of interest to linguists and teachers as well as to the gene ral reader. This perception is mirrored in the fiction itself in tendency for childrens fiction to focus attention predominantly on the individual psyche. Arguably the most pervasive theme in childrens fiction is the transition with in the individual from infantile solipsism to maturing social awareness. Fiction allows a child to work on a variety of concerns, fears and problems. More often children tend to fantasise being in an imaginary world simply because some of the children cannot differentiate fiction and real life. The experience of childhood can be quite different in cultures in which Fiction has often been used quite consciously as a form of social control, reflecting and endorsing patriarchal societal norms. Damaging and opposing constructions of masculinity and femininity remain pervasive in fiction both influencing and endorsing such dangerous ideals in wider culture.

Green Chemistry Essay -- essays research papers

If We Had Known About Green Chemistry In 1951, How Would Things Be Different Today? Green Chemistry is the making of chemical products that reduces or eliminates the use and production of hazardous substances in the designing, making, and use of chemical products. It involves the designing and re-designing of chemical creation and chemical products to prevent pollution which will therefore solve environmental problems. Green Chemistry is environmentally safe and has very little side effects on human health and the environment. Not many people know about Green Chemistry. Yet if we had know about Green Chemistry back around 1951, when the world began to develop it’s industries - such as farming, after World War II we wouldn’t now be battling things such as damage to the ozone layer, diseases and harm to the environment, caused by chemical pesticides and dumping of chemicals into our oceans and other waterways. Not enough people realise the importance of chemicals and green chemistry in everyday life. Most people think of chemicals as poisonous pesticides and or pollution. But it’s not. Chemicals can be used to help the environment. If we had known about Green Chemistry earlier many people could have been saved from diseases that were caused by chemical pollution. For example Asbestos is a chemical product used in buildings and trains. It has a hazardous effect on human health. Very fine dust particles break out of Asbestos products and when breathed in, enters and poisons ...